Covenant Identity and Calling
Exploring covenant identity and calling, and what it means to recognize ourselves as part of the same unfolding story.
THE ROLE OF THIS PILLAR IN THE BUYER’S JOURNEY
Stage: Desire
Emotional Shift: “This story includes me.”
Spiritual Shift: From admiration → identification
Strategic Goal: Help readers see their own lives as covenant-shaped—and therefore worthy of deeper investment
If Pillar 2 helped readers recognize themselves in the women of Scripture,
Pillar 3 answers the deeper question that naturally follows:
“If I see myself in their faith… what does that mean about who I am now?”
This is where Scripture stops feeling historical and starts feeling personal.
CORE STRATEGY BEHIND PILLAR 3
Many believers—especially those who have faithfully walked with God for decades—quietly struggle with identity questions they rarely voice:
-
Does my life still matter in God’s plan?
-
Have my unseen years of faithfulness meant anything?
-
Is calling something I once had—or something I still carry?
Pillar 3 gently but firmly reframes identity:
Covenant identity is not about age, visibility, or role.
It is about belonging to God’s ongoing work.
This pillar helps readers move from:
-
“They were called.”
to -
“I am still called””
THE REQUIRED OPENING THOUGHT
(To appear at the beginning of every post)
Don’t tell God how big your problems are.
Tell your problems how big your God is.
In Pillar 3, this line functions as:
-
A declaration of identity
-
A reminder that calling flows from God’s greatness, not our limitations
KEY THEMES OF THIS PILLAR
Pillar 3 consistently reinforces these truths:
-
Covenant identity is received, not achieved
-
Calling unfolds across seasons, not single moments
-
Faithfulness is not diminished by obscurity or time
-
God’s story continues through ordinary lives
This pillar is mighty for baby boomers because it affirms:
-
Legacy without pressure
-
Purpose without performance
-
Calling without comparison
SUGGESTED SERIES TITLES FOR PILLAR 3
These can be used for:
-
Blog headers
-
Email sequences
-
E-book section titles
-
Still Called: Faith Beyond the Spotlight
-
Living Inside the Covenant Story
-
When Calling Evolves, but Faith Remains
-
Chosen, Known, and Still Needed
-
Faithfulness That Carries Forward
-
Your Place inGod’ss Ongoing Work
THREE CORE POSTS FOR PILLAR 3
Each post moves readers deeper into personal ownership.
Pillar 3 — Post 1
Chosen Before You Were Visible: Covenant Identity Beyond Achievement
Focus: Identity
Core Truth: God’s covenant claim precedes accomplishment
Key Themes:
-
Being known before being productive
-
Identity rooted in God’s promise, not performance
-
Why Scripture emphasizes calling over outcomes
Reader Recognition:
“I don’t have to prove that my life matters to God.”
Pillar 3 — Post 2
Calling That Changes Shape but Never Disappears
Focus: Seasoned faith
Core Truth: Calling matures—it doesn’t expire
Key Themes:
-
Shifting roles across life stages
-
Faithfulness when responsibilities change
-
Trusting God with quieter assignments
Reader Recognition:
“My calling didn’t end—it deepened.”
Pillar 3 — Post 3
Living Forward as Part of God’s Unfinished Story
Focus: Purpose & continuity
Core Truth: God’s covenant story is still unfolding—and includes us
Key Themes:
-
Faith as participation, not observation
-
Every day obedience shapes future generations
-
Living with confidence without needing control
Reader Recognition:
“My life is part of something larger than I can see.”
WHY THIS PILLAR CREATES DESIRE FOR THE E-BOOKS
By the end of Pillar 3, readers are no longer asking:
-
“What did these women do?”
They are asking:
-
“What does covenant faith look like in my own life?”
That question naturally leads them toward:
-
Deeper reflection
-
Structured study
-
Personal ownership of the Women of the Covenant resource
Not because they were persuaded—but because they were personally addressed.
HOW THIS PREPARES FOR PILLAR 4
-
Pillar 1 calmed fear
-
Pillar 2 created recognition
-
Pillar 3 established identity
-
Pillar 4 will answer the final question:
“What do I pass on—and how does steady faith become a legacy?”
